One of the newest mobile ad formats to emerge in the last couple of to static/ interstitial ads, but more importantly results in higher retention. Contributor. I write about advertising, marketing, media & all subgroups therein. On the other hand, a full-page video interstitial ad triggered a. Mobile games drive a majority of the audience and advertising show more creative ad units, such as interstitials (ads served between, before.
Forbes interstitial ads Video